It’s better to buy an established website which is already successful than to build a new website from scratch. The established websites can be a smart move for those who are looking out for a sure income from day one.
Here are 5 reasons why it’s better to buy an existing website.
1. You will have to do less hard work
Since you are thinking of buying an established business online, you don’t have to design or coding the website to get started with the business. You can revamp the acquired website whenever you want, it is not mandatory to do it immediately as it still makes sales.
You will not have to pay anything from your pocket as you will make money from the first day.
2. Save time and money
It is the best way to own and run an existing business rather than building a website. It’ll be a great idea to take advantage of someone who wants to sell the website instead of spending effort, time and money on creating the entire set up from scratch.
3. Existing websites have already traffic.
Most of the existing website will get traffic from SEO rankings, Social media, or Marketing campaign. With the help of some marketing skills, you can easily monetize the existing traffic that you are getting on the website without any effort.
4. An established website has a customer database.
Generating a customer database with potential customers can be difficult and time-consuming as well. Those websites that are doing well will have a ready-to-use customer list. Once you acquire the ownership of the existing business, you will be provided with the access to the lists of customers so that you can contact your customers directly for offers, and promotions.
5. An established website offers revenue from the first day.
We all know that there is no instant success in any new business. However, it can be quite profitable if you are buying a website that will offer revenue from the very first day. Here you will only have to focus on how you can expand the business while accelerating the flow of income.
How to Sell your website
A lot of business owners are getting involved in forming their own e-commerce business where they can sell products or services and make a profit. Maybe out of passion, you have developed a website with an idea of starting a business from home. After a point of time, you might think to sell your website and start something new for your business.
You will be looking for a good marketplace to sell your website. However, the next step can be a challenging part as you will have to evaluate your own business. It is an essential aspect to evaluate your business website and find out how much is your website worth or it can be sold for.
How you can find out the worth of your website and how can sell your website for a higher value.
The website only makes value if it has the potential to provide a good return on investment. The buyer will only invest in those websites that can make sales and offer better revenue.
You as a seller and the customer is a buyer will obviously have a different mindset about the website. The buyer who will be investing in your website might expect a quick payback and he will decide the amount based on the risk.
Each and every aspect comes under consideration while evaluating a website such as the development and maintenance cost of the website, domain fees, traffic, monthly sales and profit, the amount spent on promotion and ads, etc.
How will a BUYER evaluate the website?
Most of the buyers are willing to pay a higher amount of what the business is generating but it is determined by the amount of risk involved. The lesser is the risk, the higher amount will be spent by the buyer for a website.
Factors involved in evaluating a website:
• Consistency in earnings
• Business growth
• Automated systems
• Revenue streams
• Traffic and ranking
Here’s how you can maximize the value of your website:
1. Estimation and paperwork: It is necessary to have all your assets, profits and expenses calculated.
2. Simplify your routines and other processes: It is necessary to ensure all the processes are functioning excellently. It will be a great idea to cut down unnecessary expenses.
3. Try differentiating whatever you are offering: You will have to look for a way to differentiate your business from the other competitors. Try figuring out what makes you stand different and exclusive from other and showcase it to your buyers.
4. Organize your business: keep things organized so that it attracts more buyers. It’s a great idea to make your business more organized while fixing any kind of problems. An effective and profitable website have more value.