Mobile marketing is the new business strategy for those who want to improve their business marketing plan in a short time. Every business is promoting their products or services online, mainly through mobile apps to grow financially, and build rapport with the customers. So be smart and build an app from leading mobile application development companies in your preferred city for your business growth. Your work doesn’t get finished just after developing an app successfully, the real work starts from there. In order to make your app successful, you have to market it. If you are planning for mobile marketing campaigns, you must avoid these common mistakes in app marketing.

1. Not tracking your campaign

There are so many companies coming to the market daily, so always you should be thinking about the ways to grab the customers’ attention.For this you should be more innovative for doing new things by coming out of the comfort zone. Depends on your campaigns, consumers will show interest to subscribe to your emails, follow you in different social media sites and opt them in SMS marketing.

2. No responsive design

You have to design a responsive website.Responsive design allows you to create a website that automatically adjusts its layout and content according to the size of the screen of multiple devices. For example, if the website is accessed through a PC browser the site will display the content as usual. If the site is accessed through your smartphone browser, it will display only the most important content and images in an easily readable format. By using responsive websites, those who are accessing your site via mobile will be able to find the information what they need quickly without getting frustrated.

3. Lack of engagement with customers

Mobile marketing is not only about just sending messages to customers, simultaneously you should maintain a relationship with them. Engaging customers in two-way communication can make them feel good with your brand. It also increases the likelihood of conversion and repeated customers.To facilitate two-way communication, encourage customers to followyou in social media, and also post regularly on social media pages. Analyse when they visit your page, and respond to all queries of customers in a proper manner.

4. Not making use of automation software.

If you don’t use automation software, you may find that you are spending too much time and money working on mobile marketing, or you may observe that you are unable to reach the customers as you wanted. Happily, you can solve this problem by investing in quality automation software that automates marketing processes and reduce your workload.

5. Not analysing the output of campaign

When you are spending your brand’s time and money on mobile marketing, make sure that you will get decent returns on your investment. The smart way to evaluate the success of your campaign is to track and analyze all of your interactions with customers. With the analysis, you will gain some idea, which you can use for of future campaigns for maximum effectiveness.

These are the 5 common mistakes to avoid. You must read and learn the new marketing tips everyday to keep your business on top.