The video is a great way to engage your audience and it’s a very effective tool to create a successful social media marketing strategy. But it can be difficult to determine what types of video will work for your business.
Here are 5 types of video you need to know.
1. Live videos
If you have many followers on Facebook Live, YouTube Live, and other streaming services make it easy to connect with your audience. Live streaming lets you connect easier with your users.
Live videos often are most effective for announcements, behind-the-scenes looks, and product information videos. Regular short video updates can continuously engage your audience, while longer live video sessions can be a way to dig deeper with your followers through Q&A sessions and direct chats.
Tips for successfully adding live videos to your marketing strategy.
Lighting and sound are very important. Invest in the right technology.
Promote your live streams on your social media accounts.
Use scheduling tools to make your video more visible.
Livestream at the same time every week for your audience.
2. Tutorial videos
Tutorial videos have mass appeal and are among the most frequently shared on social media. The videos can relate to your products and services or can be broader topics that relate to your audience and industry.
Tutorial videos need to be clear, educational, and entertaining. They need to be long enough to show every step and short enough to be engaging. The most important information needs to appear in the first minute.
Tips for tutorial videos.
Ask your followers about what tutorials they would be most interested to watch.
Remain active in comments and respond to messages throughout the video’s life.
Make the videos clear and to the point – they’ll be easier to follow.
Don’t rely too much on tools or techniques.
Have a clear call to action at the end of the tutorial video.
3. Informational videos
Informational videos can cover any topic. Build your content archive with videos on a variety of relevant topics. Make them unique, clever, or insightful. When adding video to your social media, concentrate on content likely to be shared – something valuable to make it worth the viewer’s time.
Informational videos can be very boring if they aren’t produced correctly. Your content should not only be interesting to the viewer but should also provoke the viewer to want to share it.
Tips for informational videos.
Infuse the videos with a personality that matches your brand identity.
Don’t make the videos too long or too detailed.
Analyze which videos perform the best to inform your future informational videos.
Invest more time and money in these videos. They are a very important tool for your business.
4. Behind-the-scenes videos
Behind-the-scenes videos are a great way to make your company and your team more personable. Highlight day-to-day operations, your offices, your manufacturing processes, and more.
Interview employees, speak with your best customers. All of these things are designed to give prospective customers a better idea of how your company works and who you are.
This type of video is designed to build trust and brand identity. When followers interact with brands online, they may not have a firm sense of the brand’s identity. It is difficult to convey the brand personality in just a few characters on a screen.
The video really gives the opportunity to your viewers to trust your business.
A memorable behind-the-scenes video will grow a relationship between company and customer – and if the video is entertaining or sufficiently informative, it will be shared.
Tips for behind-the-scenes videos.
Show your personality.
Think about the little things that employees do throughout the day that your customers might find interesting.
Use behind-the-scenes videos to tell the story of your products, your brand, your people.
5. User-generated videos
User-generated content is quickly becoming a fantastic and easy way to engage an audience. You can encourage your users to create videos and give them more exposure.
User-generated content is a brilliant way to grow an audience because users are more inclined to share the content they create. Viewing the user-generated content also is an excellent way to get a feel for your audience members’ personalities and what they’re interested in.
When requesting user-generated videos, the most important aspect is to directly interact with and acknowledge your audience. Your users make an effort to produce content for you: They need to be properly rewarded.
Praise the best content, share all the content, and give attribution to all the users. Encourage users to share content they like.
Tips for user-generated videos.
Encourage users to get creative with their content.
Make sure to properly attribute the content to the creators and thank them.
Encourage featured users to share the videos with their friends.
Ask other users to vote on content or to share the content they like the most.
By consistently producing different types of videos, you can bring in an audience from multiple platforms and demographics. A healthy mix of video content on social media is essential to making sure your video content campaign continues to grow – and your social media continues to attract followers.
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