It’s a common joke between marketers “Marketing it’s like Fishing”. Fishing without the right bait is a waste of time. Marketing isn’t much different. If you put the wrong information for the wrong niche, you can not make sales.
What is a marketing hook? It’s a sample, an offer or something to give your leads a taste of what they’re missing if they don’t get it.
Here are 5 effective marketing tips you need to know.
1. Active Voice
It’s crucial you use a commanding and active voice in your marketing hooks. If your hooks sound like an academic voice, you will fail.
57% of leads have already made up their minds before reaching your hook. The other 43% need a nudge.
Words such as “Try!” “Do!” “Feel!” “Free!” compel people to act.
Here are a few examples:
Get it Now!
Watch this!
Stop wasting your money!
2. Future and Satisfaction
If over 75% of the population is dissatisfied, then it’s your responsibility to satisfy them. You merely need to find out what better future they crave.
What does your product or content do that will improve someone’s life? Hook them with a tutorial or an entertaining look at what they could be if they bought your product or clicked on your link.
3. The Pain Point – Solutions
Very often people are searching online for solutions. They want to solve a problem (Pain Point)
This is where your hook comes in. You remind the lead of a problem they have. It needs to be fixed immediately.
Create a video that speaks to this. Write an article that solves their problem. And if they click the link, they could solve their problem permanently.
4. Testimonials – Reviews
90% of consumers claim that a positive review will influence their buying decisions. A sincere, positive, testimonial or review could be the perfect hook to bring in leads.
Attention! Your testimonials need to be genuine. No fake, no lies.
5. Give Value
You want to avoid sounding “salesy.” There are ways to give value
You need to avoid to sound like a car salesman. Instead, show them what they could have if they clicked through to your product or content.
Ask yourself, how can you help your customers? That’s where the value of your product or content lies. Don’t sell the product. But hook them with how the product will solve a problem in their lives.
Also, show them the benefits of your product or service. People always ask “What’s the benefit for me?”
Now you know the effective marketing tips. It’s your turn to start a new effective marketing strategy for your business.
P.S.
Here is the most effective system for affiliate marketers
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