Content marketing remains the main strategy to acquire new customers, grow your brand and increase sales. The key to being successful is to know the trends and embrace the changes as soon as possible. As you know the content is the King!
Here are the trends of content marketing you need to know.
1. Content production
For a small business, content marketing is the sure way to attract new customers. According to various reports, mega-brands such as Google, Facebook, and Apple are investing thousands of dollars to get original content.
Therefore, original, high-quality and consistent content is very important for your business.
Content marketing will be more competitive like never before. So, hiring a content team is important if your business producing relevant and high-quality content on a consistent basis.
You can begin with a well-documented content strategy while planning an editorial calendar to modernize the entire content marketing process. You should define the roles of the content team to help keep everyone on the same line. After this, you can evaluate your growth on a consistent basis while refining your strategy as you forge ahead.
2. Video marketing
The future of content marketing is video. According to Cisco, by 2019 video will encompass about 80 percent of internet traffic generated. A large number of marketers also agree to the report and conclude that video will be the dominant content marketing strategies in the future.
If you could incorporate video into your content marketing strategy or your sales process, it will provide a self-serve service for your customers. Using this strategy gives you the opportunity of distributing accurate information without your salespeople being involved.
Besides video, another emerging trend is the live streaming. For your business to stay ahead of your competitors, you must find innovative ways of using this video platform to get new customers.
Every customer or potential client like brands that are “real and cool.” Live videos enable you to see what is taking place behind the scenes while allowing you to make your customer become more familiar with you.
**Also the new effective trend is Artificial Intelligence. Right now, Artificial Intelligence (AI) is transforming the world we live in…
And when it comes to Digital Marketing and Content Marketing it’s critical to understand that AI is going to change:
The way you advertise your business
The way you target your audience
AND the way you communicate with your customers
To find out how to leverage the power of AI in your business (and gain a massive first-mover advantage over your competition) be sure to watch today’s video.
==> http://contentsamurai.com/c/John46-the-future-is-here
3. Content personalization
The brands that invest in content personalization in 2018 will out outsell those without a personalized content by over 20 percent. In short, the content personalization strategy is very effective and important for your business.
4. User-Generated Content
Many brands are investing in user-generated campaigns, which inspires loyal customers to become brand advocates and share their positive experience with friends and family on social media.
User-generated content on social networks functions as social proof since human beings have the tendency of trusting and following the choices and actions of other people. Actually, people have confidence in content made by others than they trust the brands’ own content.
The user-generated content is very popular on Instagram, where most brands use hashtags and create fascinating stories. User-generated content also increases your user visibility and engagement. These two are important factors that ultimately increase your brand awareness.
Content marketing just like any kind of marketing, changing over time. You must know the latest trends and how important they are for your business.
Web Design Trends for 2018
Many popular trends and tips have changed in web design… like in all creative arenas. Indeed, much has changed and will continue to change. So what will be the web design trends for 2019 and beyond?
Website design concepts in the coming year will offer interactive animations, chatbots, intuitive assistance, and more rich experiences. Technologies like virtual reality, machine learning, artificial intelligence, and voice search are now advanced enough to be mainstream.
Mobile Browsing
In 2019, design concepts for mobile devices will take precedence over desktops, notebooks, and laptops. Cell phones and tablets have recently taken over as the choice equipment for online browsing.
A fundamental in the coming year will be Mobile Performance. So we will see innovations for the functionality of cells and tablets.
A Sleeker, Cleaner Layout
In recent times, designers started creating sleeker, cleaner website concepts for better browsing performance. Image-heavy pages are slow to load and frustrate visitors.
Simplicity will be elevated to a new level. White space is nothing new, but among the web design trends, developers will find better uses for it. Particularly on mobile, speedy light-weight downloads will be essential.
Everything is there for one purpose now: to increase conversions. Negative space draws attention directly to the engagement or conversion point, with less distraction.
Eye-Catching Typography
Beautifully crafted typography is known for imparting character, stirring emotion and setting a good mood for a page. As visual displays evolve, designers will innovate on typography even further, appealing to users and attracting more visits.
Already we’re seeing bold, expressive, and artistic fonts taking the place of images, and we should expect to see more unique, hand-rendered typography.
This will have an effect on SEO techniques and Content Marketing practices, too.
More Effective Videos
The video isn’t new, it remains a multipurpose medium used for marketing, educating, and with a more modern twist than still photography. Indeed, an alternative approach to storytelling for businesses.
Yes, the video is taking over and will become an even greater web design trend. Inspiring greater engagement, we find most online giants are giving more weight to video. Facebook, Twitter, and Google are among those.
You’ll see websites equipped with 360 vids, 360 modeling, video mapping, and interactive applications.
Voice Search
Voice user interface is otherwise known as Voice Search, Digital Assistant, or Natural Language Processing (NLP). It refers to a person’s interaction with a computer (or mobile device) through spoken word.
Don’t be surprised to encounter websites with their own voice user interfaces among web design trends. With voice search on the rise, be sure your company’s website content is compatible, as people speak another way when using voice commands directed at machines.
This will be especially important for open-ended searches, starting from an engine like Google or Bing.
Progressive Web Apps – Mobile Apps
Many designers, recognizing the popularity of mobile apps, have begun developing a blend of traditional app behaviors with web page behaviors. This website-app hybrid is called a Progressive Web App.
As progressive web apps become more popular, we’ll see the upgrading of the functionality of websites to include things like push notifications, splash screens, offline mode, and animated page transitions.
We will see greatly refined cognitive capabilities, greater dependency on natural language processing, and more automation. Apps will learn and then react to your personal preferences and style.
Responsive Design
If you haven’t heard of responsive web design before, it’s a method of building a website using CSS media queries and flexible layouts to design one single, dynamic experience. It then adjusts the display of content, according to the type of device it’s showing on.
There will be a large increase in the number of companies who leverage this among their web design trends. Businesses will be utilizing responsive design to achieve the search rankings they desire; keeping consumers happy and informed during their online visit.
Online Security
In 2017, malicious hacking became an even bigger issue than before. Be sure to consider the security of your customer’s information. Make sure your security certificate is always updated, and on all pages.
Trust will always be a major concern of users from now on. Will your website infect their desktop or mobile phone? People will only interact with your website, download, and share their info if they trust your technology.
One thing is certain, the online landscape will continue to change, and change quickly. The important thing in business is not to get left behind.
P.S.
How Artificial Intelligence Is Changing Video Marketing Forever
Right now, Artificial Intelligence (AI) is transforming the world we live in…
And when it comes to Digital Marketing, it’s critical to understand that AI is going to change:
The way you advertise your business
The way you target your audience
AND the way you communicate with your customers
To find out how to leverage the power of AI in your business (and gain a massive first-mover advantage over your competition) be sure to watch today’s video.
==> http://contentsamurai.com/c/John46-the-future-is-here
As a business owner, it’s critical that you know about the big changes that are just around the corner…
So check out today’s video to make sure you and your business don’t get left behind.
==> http://contentsamurai.com/c/John46-the-future-is-here
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