Here is the 4 YouTube awesome marketing tips that you might not know about that can make a huge difference in your marketing efforts, traffic and leads.
1: Use Custom Thumbnails
I still see other youtube marketers not using this with their videos. The truth is you need a way to grab your viewer’s attention both on YouTube search results and Google.
Standing out from the crowd, and not doing what everybody else is doing is a really good thing. The best way to do this with YouTube videos is by creating and uploading your own custom thumbnails.
Don’t let Youtube decide what your cover image should be, create a cool thumbnail using a free program like Canva and have a colour that stands out on the page. Red or yellow colours can really pop out from the page.
Just take 2-3 minutes of extra work to create a cool thumbnail that will pull people in to watch your video.
2: Don’t Forget to Include (http://) -Common Mistake!!-
Yes, You see people do this from time to time..
This may seem simple but many people miss this. If you want people to visit your website, you must check if the link is clickable. If you don’t do this, you will lose traffic to your website.
For example, when you put your link in the description of your video like this (www.yourwebsite.com) it will not be clickable.
You must, do it like this (http://www.yourwebsite.com) and the link will become an actual clickable link where people can visit your website.
This one little mistake can cost you traffic and views, so make sure you check every time from now on.
3: Add Keyword Based Playlists
This tips is pretty awesome and many people don’t know. Keyword focused videos should be added to keyword focused “Playlists”. Why? Because playlists can rank in the search engines too. (Google loves it!)
It’s true!
You can easily create a series of videos all centered around the same topic. Just add them all to a “Broad keyword term” playlist and your chances of ranking for that will go up.
This is a YouTube tip that will be sure to up your video views and drive more traffic in a major way.
4: Always Include a Call To Action
Every video you create should have a call to action. A call to action is simply a command on what to do next. That’s it.
Your viewers are looking for the next step. Be that person.
Never allow a piece of content to just sit there. In other words, when you create a video keep in mind that it should lead to something like, a website, a product, etc.
Every video you create should be leading to the next step. That’s all marketing is… A step leading to another step. Always include a call to action at the end of your videos, you will find your conversion rates go up very fast, because of it.
Try out these tips on your YouTube Videos and very soon you will see the results.