Pinterest is a very popular social media platform that has millions of users worldwide. It’s a great opportunity for businesses to drive traffic to their websites. The chances are endless using Pinterest. Here are 4 tips on how to increase website traffic with Pinterest.

• Add the website to the Pinterest profile

This is very important for your website and your business. By editing your profile, you will add the website. You will increase the chances of people coming across it.

By validating the account, the website will get a check mark showing it belongs to you and this is very important in protecting your brand and gives assurance to the readers that you are genuine.

• Mention the website in ALT tags
• This is a simple way to maximize your website traffic. The ALT tags of photos will do the magic for you since it makes it possible to have the website mentioned with every pin from your website as long as there is an official ‘Pin It’ button. 
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• Include your web address in the pins

If you have created pins, adding your website address exposes you to the thousands and millions of users on the network. This is because it becomes possible for the address to be viewed from the pins and giving your brand enhanced credibility.

It’s important that you also make the address visible on mobile versions of Pinterest. Adding the website on pins comes with an added advantage of protecting your visuals and brands.

Upload and link photos, images, infographics, back to the website

The fact that you can create photos, images, related to your relevant industry and relay them back to your business website on the network gives you a major advantage. This makes it possible for you to use different pictures from what you already have on the website.

You can create photos, images, and infographics. This way you are sure that you will drive your target market to your website. You basically take advantage of the curiosity your images cause and increase your traffic.

How To Get More Free Traffic From Pinterest

Pinterest is the awesome image-based social network that delivers more referral traffic than any other social media site, except Facebook. As a matter of fact, Pinterest is the #2 referrer of traffic to websites on the entire internet.

Getting more followers on Pinterest will not only help to bring more traffic to your website and blog, but it will also increase the buzz about your business. Here are some tips you need to know about Pinterest free traffic.

The Visual Importance

Pinterest is visual. Some images look better on Pinterest than others. More than 80% of all Pinterest usage happens on mobile devices. That means images that are tall and slim look the best.

That’s why your Pinterest marketing strategy should concentrate on creating images that are tall and vertical. Short, squat images just don’t capture your attention on Pinterest the way taller images do.

When you increase the height of your image, you increase the virtual real estate that you have to deliver your message. This means that taller pins are more effective and catch the attention and the interest of your visitors.

Text And Images

When you add text overlay to your pins on Pinterest, it will encourage more people to like, re-pin and comment. Studies show images with textual overlay consistently drive more engagement than images without text.

Adding a text overlay to your image also makes your message clear – you can say exactly what you want Pinterest users to take away from your content.

Pablo and Canva are two very effective Pinterest marketing tools for easily adding text to your images and screenshots. Make your research and you will find more free tools that you can use.

Pin Descriptions

When you upload images to Pinterest ensure that you include descriptions. Your description should contain keywords, phrases, and words that connect to your business, market or niche. Keywords are important because that’s how people find you when they want to find certain types of pins.

Add keywords in descriptions, board names, and anywhere you can to get more viewers. Don’t forget that Pinterest is also a search engine!

Use Hashtags In Your Descriptions

The simple #(hashtag) added before a keyword or phrase you want to get ranked for in Pinterest and search engines are very effective. This is one way that Pinterest’s search engine recognizes what a particular pin is about.

Combine the hashtag with important keywords and phrases relevant to your business. This way you will get Free targeted traffic from Pinterest.

Attention! Don’t overuse hashtags. Read first the advice on Pinterest!