Marketing and advertising are two different but closely related topics that most businesses often term as complex and confusing. No matter how well you have managed your social media and website, if you do not know the basics of online marketing and advertising, you would not really be able to do well in your campaigns.
Video Ads – Video advertisements are not new, we all have been watching them on our television, during commercial breaks between our favorite TV shows. In recent times, you must have noticed, a new podium for video ads has emerged. And, this medium is video sharing social networks, like YouTube, DailyMotion, Vimeo, etc. Whenever you play a video, an advertisement of 30 to 45 second duration plays while the video loads/buffers. At a large number of times, these video ads are cancelled by the users after five seconds, but that five second duration is more than enough for your brand promotion. Video ads options are also available with giants like Facebook and Bing.
App & Game Marketing – Apps and games have dominated the gone year 2015, and they will keep dominating it this year as well. While most of the e-Commerce businesses of past years are now functional on mobile apps, now there is the need for effective online marketing strategies that can increase the reach and visibility of mobile apps and games.
Mobile optimized marketing contents – Since the start of this decade, the advantages in the mobile phone technology have been the talk of the town. Android, iOS 9, etc. are some of the latest operating systems, on which 80 percent of present generation smart phones work. This decade has also seen a great rise in the number of mobile users. People access everything on their smart phone, iPad and tablet computer. So, to reach more audiences in an effective manner, mobile friendly, you have to create new marketing campaigns for mobile users.
Upgraded version of SEO – This year, some significant changes in the search algorithm of Google and other search engines can be expected. Year by year, Google is making changes in how its SERP, search engine result pages, displays search results to users. So, as an online marketer, you should be ready to optimize your pages and campaigns based on those new factors.