Many small businesses ignore the use of SEO and cannot achieve higher rankings on search engines. So, they lose targeted traffic and potential customers.
Here are 4 SEO tips for your small business to achieve online success.
1. Unique and Quality Content
The content is still king in online marketing. Producing content on a weekly or daily basis signals to search engine’s that you’re an active site with regularly updated information.
This is the reason why blogging has become an essential SEO tool. Blogging is a great way to produce content without constantly changing and adding to the static pages on your site.
2. Add to Your Posts.
Meta Titles
Meta Descriptions
URLs
Image Alt
Anchor Text
3. Add Visual Content and Create Mobile-Friendly Website
More and more people are accessing your page via mobile devices, iPhones, iPads etc.. So make sure your page is suitable for a mobile device and make sure it’s visually stimulating. As humans, we’re programmed to be more stimulated by visual content than pages and pages of text.
We’re now able to watch video on demand, wherever we go and social media sites that focus on images like Pinterest are getting more popular every day.
So use Images, Videos, Infographics on your website.
4. Track Your Progress
Measuring the progress of your SEO strategies is crucial, it’s vital to know what tactics are working and what type of content is attracting traffic to your website. Focusing on your strengths and improve your website.
Google Analytics is a great tool to find out how many people are visiting your site every day and when they’re leaving it.
This way you will improve the search engine rankings. Following an effective SEO strategy will make sure your website gets the exposure it needs to generate traffic and profits easily.
Create SEO Backlinks for Your Website
As a website owner, you should be aware of the fact that SEO backlinks to your site are the main driving force to get a good ranking in the organic search results. Getting there is a battle between you and your competitors.
The good news is that only a small percent of the sites out there actually know how to get good backlinks and achieve higher rankings. High page rank (PR) sites give the best links but are also the hardest to get.
To get a link from these high PR sites is quite easy. You do it through articles you write. You can find thousands of high PR sites that love nothing more than to add your articles to their site.
To find these sites just do a search on Google for free article directories and you’ll find many of them. It should be stressed that not all article directories are equal so do your research before you post to them.
It should also be made known that it is not necessary to post to all of them. Finding two or 3 good ones will be all you need to get your site ranked if you are willing to stick with it until you see results.