Search Engine Optimization or SEO is a term widely used today by many websites and businesses. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
This is the reason why SEO is a necessity for your business. Here are 4 SEO tips for 2018.
1. You Need a Sitemap
In order for a search engine to display a website in the SERPs, it has to index every page on it. Still, those who are just starting do not know the ways to help search engines index their web pages. There is an easy solution for this. They can build a sitemap that lists all pages on their website, simplifying the indexing process for search engines.
2. Mobile-Friendly Website
At present, nearly all people use their mobile devices to keep in touch. Additionally, this is the best way to browse the web as well. Google is also aware of that. For this reason, the world’s search engine giant goes for mobile-friendly websites. If you don’t want Google to ignore your website, you should do a mobile optimization for it. So it can be easily navigated by mobile users.
3. Focus on Local SEO
People should be aware that 43% of Google, 25% of Yahoo and 25% of Bing searches are location-oriented. In addition, 50% of all searches have local intent.
The best strategy for businesses to draw a lot of consumers and meet their needs, particularly if their site supplies products/services within their locality, is through Local SEO.
Tips for Local SEO:
Always use local keywords;
Include the name in Google My Business;
Write relevant content on the blog;
Come up with a local domain name.
Invest in Social Media Presence and Marketing
Social media marketing is among the most effective, free ways to boost a website. Social media presence is not only about creating an account on different platforms. It is about the frequency of posting fresh content. Also, with the help of quality content, you will create engagement with readers.
When creating or contributing content on a regular basis, it would help to share them with others through social media. Other articles within the industry can also be shared. Businesses can cover a lot of content, so they have all the reasons to participate in social media.
Moreover, search engines make use of algorithms in determining if the content is worth to be ranked. That is why those who use social media platforms go for articles that they consider valuable. When they discover that a particular content is easy to read and helpful as well, they will share it on social media sites.
4. Blogging
Blogging is valuable and helpful for businesses. The blog is a very powerful tool and search engines love the blogs. The reason is that the blogs have fresh and quality content.
Next, the articles should not be limited to formal text-only content. It would be best to combine them with images, video materials, and infographics. This way, the blog would look more striking and impressive.
Act now and soon you will see the benefits of search engine optimization. All of these will result in better traffic and more sales and money for you.