SEO, is the famous tool known as search engine optimization, helps to optimize your blog for search engines. Social media can be useful to increase your social media presence that influences your rankings within the search engine results pages. So for a successful blog promotion you must use both SEO and social media.
SEO is the process by which your blog climbs high on the top rank in the search engine result pages. There are several SEO strategies that can help to boost the search rankings, and a solid social media presence is the most important. The more strong social media presence is, the easier it will be for your potential customers to find your blog on search engines.
The social media is a communication channel to reach a wide group of people and information can be repeatedly shared by people interested in what you have to offer. Blog with good content must be posted regularly to stay connected with the audience who are interested in what your company offers. Join communities and stay active on the forums by commenting on different user queries.
SEO Tips To Increase blog Traffic
Use Keywords
Use keywords that are frequently searched by users in the website content. Keywords are the common and popular terms searchers enter into a search engine. While writing the website content it is important to do some research and planning for the keywords that should be included in the website content for better traffic. Search engines are looking for the best match to what the searcher is looking for, so make your website content have a lot of the keywords that people are using. Simply, keywords are the key to drive people to your blog!!
Promote Your blog
An attractive blog is important to grab visitors attention. Promoting your blog by using social networking site is equally important to reach the maximum audience. Focus on building a blog that provides a good experience for your customers and ultimately it will help to rank on the top in the SERP. Search engines place a high value on links from other sites to your site, and these links are valuable for directing referral traffic to your website. Take advantage of the opportunities to get links from popular websites. If you use social media sites, make sure to link from those sites to your website.
Mobile Optimized Website
Mobile usage is growing and so now it is important to have a mobile optimized blog to increase traffic. Along with the mobile optimized blog, focus on making the customer’s journey within your blog as easy and as possible. The shorter the steps they need to make to find your contact details, to register, the higher qualified leads you will achieve. Your blog must be user friendly.
Good Quality Content
Good and top quality content on your blog is important for the search engine. For ranking high in the SERP, the website content must be of good quality and informative. Copying the other web page content to our website is harmful and search engines can penalize for such duplicate content. Good quality unique content is what users came to search for and SERP displays our website if the users find what they want. As you know the content is the king!! Also, using highly optimized title tag on the website will enhance your website’s usability and boost conversion rates.
The website that has relevant and readable content will rank more highly in the search engine. So you need to update your blog often to boost your social presence. This will help to keep your blog fresh by adding quality content at regular intervals. But when you post interesting and relevant content to social media sites, ensure that the content links back to a particular page on your website.