Marketing. That’s it. That’s the secret to your online
success. Running your business without marketing is
like being in a dark room with a flashlight and no
batteries…you know where you are, but nobody else
does!
The key to making your marketing work is to minimize
your expenses while you maximize your profit. Most
products that are sold online are electronic, which
means that once you have covered the initial cost of
producing your masterpiece, the only other main
expense you have is marketing, the rest is profit.
Now just before we begin, let’s take a look at a
couple of facts. Most companies are not making money
on the net. Why? There is the misconception in the
marketplace that doing business on the net is simple,
fast, and effortless. Nothing could be further from
the truth.
If you want to make a living on the net and become
independently wealthy it takes time and effort, the
same as with an offline business. The difference
between an on and offline business is online you can
choose whether you want to invest time and money.
Here are the 4 secret for your successful online marketing
First, you need a product to sell
or represent. If you don’t have a product or website don’t
despair, you can still make a lot of money on the web.
Almost any site that sells a product, will pay you to
promote it for them. This form of promotion is called an
affiliate or partnership program.
Second, now that you have something to promote, you have
to decide where to promote it and who to promote it to.
We’ll assume you are starting from scratch. You don’t
have any contacts in the industry and you don’t have a
customer base to mail to. You need to get hits, or visitors,
to your site or the site you are promoting. There are a
multitude of ways to accomplish this task.
Third, now that you’re getting hits to your site, you can
start collecting the names of your visitors by offering
them a free incentive. You can give away ebooks,
subscriptions to an ezine, or other publication, or offer
them a discount on their purchases when they sign up as a
‘VIP’ member. Use your creativity and come up with something
that your visitors just can’t pass up and they feel they have
to leave you their name and address. This list that you are
creating by collecting names and addresses is money in the
bank for you. If you are an affiliate, make sure that your
program forwards you the name, or at least the email address
of customers that you have referred to them.
Fourth, market to your list. Your mailing list is your warm
market, they have agreed to receive information from you.
DO NOT abuse your list. Spamming your list by sending them
offers every hour will ruin your list and stop your cash
flow dead in it’s tracks. Send your list an offer that you
genuinely believe in. If you wouldn’t sell your product to
your mother, don’t offer it. One of your most valuable
assets that you have on the web is your reputation. If you
tarnish your reputation and integrity, you may as well get
offline.
These four secrets are an overview of what you can do to
achieve success on your online marketing.
P.S.
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