Google Analytics is one of the best tools you can utilize and keeps track of many things for you and even supplies live reports and traffic intake whenever you need. You simply cannot be successful without measuring your market data. It’s a big risk only guessing the habits of your audience, and not knowing exactly what they’re looking for.
1. Check Analytics
Make it your top priority to check your analytics every single day. This includes checking your reports daily. Doing this ensures you are easily keeping track of what your audience is interested in, as these reports show all your top pages and number them into a top ten. Listing these pages allows you to see what number of traffic is leading where. So you know where your traffic is.
2. Understand Your Audience
One of the main, and best reasons, to invest in a data-driven marketing strategy is to keep track of exactly who is interested in what. A well-thought marketing campaign can solidify your company or product and bring your audience closer to your brand.
Using an analytical program can help you understand your audience. You will know how your audience reacts to your existing content, their favorite types of content, etc.
3. The Non-Targeted Audience
You already know that it’s important to understand the customer, but it is also important to understand those who aren’t interested in your product. By understanding those who aren’t interested in your product, you can tweak your campaigns to include them and you can increase your traffic and customers.
4. Use Social Media
Using social media can be an extremely helpful tool to use to your advantage. Facebook and Twitter are the two biggest social platforms in the industry, and if you use these to your best advantage, then your traffic will boost by massive margins.
Linking the social engagements to your analytics program will allow you to keep track of all your social media posts, giving you traffic information for them as well. Using this tool will allow you to see what is popular with your social media audience, giving you an even bigger opportunity to market to an entirely different audience.
Google Analytics
Google Analytics is a powerful and Free tool available for all website owners. Getting visitors to your website is a challenge all on its own, But an analytics-enabled website will give you that extra edge that every webmaster needs.
It will help you to identify weaknesses in your site and find your strengths. Learn to use the tools and reports to help your site grow and best of all get daily, weekly and monthly information about your valuable traffic such as where your visitors came from, What pages they visit, how long they stayed and what keywords they used.
While you may think your website layout, content and ads are 100% perfect, With detailed analysis, you get to see and surf your site the way your users do. Figuring out what works and what doesn’t.
You can optimize your site to make the most out of your visitors and the most out of the ads you are promoting.
All the marketers are here to make money! If you are also running your own advertisements such as AdWords google analytics is invaluable and must have resource. Learn what ads are bringing you traffic and which ones are converting, This alone will save you a ton of money.
Best of all it is Free, Powerful and features rich and no serious website owner can do without it. All you need is a Google email address and you are set up and ready to go. It’s a great advantage for your business to use Google Analytics