Google has many powerful tools. There are some which can have a serious positive impact on digital marketing for your business. Google’s products generally have “freemium” models, which offer a great opportunity to test these tools and decide what’s the best for your business.
1. Google Trends
If you are looking to boost up your SEO strategy, Google Trends is a tool that should use every day. It allows you to see how frequently a Keyword is searched so you can get a measure of its popularity.
Google Trends instantly creates a graph of the search volume categorized by language, country, region etc. revealing how the key phrase has evolved over a specific period of time. It also predicts how these phrases will trend in the near future, thus helping you in making more precise and prepared decisions.
2. Think With Google
Think With Google is more like a creative brain-faith we can depend on when searching for inspiration and improvisations for our digital marketing strategies. The resource contains valuable insights on industry trends, analytical research and statistics, tips on marketing techniques and unique outlets to give us new ways to venture for further success.
When devising your online SEO marketing strategy, especially if you have an E-Commerce Website and you are investing on a quarterly and yearly plan basis, do not skip out Think With Google. This tool also helps when a marketer is suffering from a writer’s block too.
3. Go-Mo
According to statistics, almost 66 percent of people say that a mobile-responsive website makes them more likely to buy a product, use a service or engage in reading blogs.
So it is very important to tap into the mobile revolution or one’s business may soon be left behind due to lack of innovation.
Go-Mo uses Artificial Intelligence and helps in making this transition to the digital world, a very comfortable experience. It is free for the first year.
It instantly generates a mobile-friendly version of websites. So you are no longer restricting you’re targeted on the go customers with a website that is almost impossible to navigate through.
4. Google Analytics
Studies show that Google Analytics is an overlooked tool among small and medium scale business enterprises. Without Google Analytics, executing website marketing strategies is like walking blindly in the dark.
Website analytics reveal critical data and results on how existing and potential customers interact with marketers online. When evaluated efficiently, the analytics insights offer plenty of opportunities for customer engagement enhancement and higher conversions as well.
So it is a must use tool for all the digital marketers who want to succeed.
The technological advancements are widening day-by-day. A tech giant like Google will create more effective and helpful tools for improving the digital marketing platform.
It is not only the responsibility of technology leaders but of users too to take the platform to a more evolved, matured and efficient level.
With the help of these powerful and effective Google Tools, you can take your digital marketing strategies to a whole new dimension.