Internet marketing is very powerful, but only if you know how to use it. There are a lot of small businesses and website owners that fail because they fall for common myths. It’s important to stay on top of the latest Internet marketing trends, but it’s also important to know what is true and what just a myth.
1.More Clicks the Better

This is most common myth. You can see it in many SEO and PPC campaigns around the Web. Going after high-traffic keywords, even the ones that have lower relevancy, is one of the top mistakes you can do. Sure, it’s possible to get thousands of views overnight, but it doesn’t mean anything if it’s coming from the wrong audience. You need targeted traffic for your campaign.

2.What Worked for Them Will Work for Me

This attitude will also quickly kill your Internet marketing campaigns. Ask any SEO agency and they’ll tell you too – online marketing isn’t a one-size-fits-all. It requires careful planning, which means each company should have its own unique strategy.

3.Selling it Cheaper and Will Get Sales

Being the best priced in town isn’t going to win over loyal customers of already-established brands. You have to do a lot more to get more sales. You have to prove that your product or service is highly valuable and more cost-effective, if you want people to buy from you. And you have to do this using all venues possible, including social media, blogging, and so on. Companies that offer content and social media marketing services can be very helpful with brand building and sales.

4.All I Need is a Really Good Website

Any business that believes this is going to find out things the hard way. Although a great website design is important, it doesn’t make up even half of the online marketing battle. There is so much more to attracting consumers and retaining them.
You need a marketing strategy to succeed, not only a website.