Pinterest is a great social media platform to promote your business. Also, it’s a visual search engine that is growing fast and furious. Here are 4 effective tips on how to make money online with Pinterest.
Pinterest Stats You Need to Know
Total Number of Monthly Active Pinterest Users:
200 million
The number of Pinterest Users from the US:
75 million
The number of Pinterest Users from the Outside US:
100 million
Total Number of Pinterest Pins:
50 billion+
Total Number of Pinterest Boards:
1 billion+
There are some very effective strategies that you need to know to earn money online.
But the good news is, you can start today!
1. Create Your Own Visual Content To Pin.
Did you know that over 80% of pins are repinned? That means that if you are just repining everyone else’s content it’s unlikely you’re going to get anywhere. But if you learn how to create valuable visual content of your own, you have a virtual army of people waiting to circulate your pins and get you tons of exposure.
If you’re saying to yourself how can I create all this new content on a daily basis and spend time pinning it, that’s where helpful tools like Tailwind auto-scheduler comes in.
You can set up pins in the draft section and have them ready to go for the whole year. Tailwind’s made it even simpler with their SmartLoop tool.
So what is valuable visual data?
Anything from videos, to Infographics, even an image of intriguing copy or quote on a colorful background works. In fact, the simpler the better.
Want to see a huge surge in traffic? Give something away in your pin. Have an optin, a cool new tool, template or app to share? A resource of Printables, Calendars, Checklists, Schedulers? Promote it in a pin and link to where they can sign-up or go to get to download it.
Even if you’re not the creator, you could write up a great post about the resource and how you are using it so that you can still get people to your blog. People LOVE pins like this.
IMPORTANT: Make sure to edit your pin and ADD A LINK after uploading an image to pin from your computer. This is one of the most common mistakes that I see. So many people miss this step and it results in zero traffic.
If the image is not pinned from a website, Pinterest defaults it to a dead link until you add one.
2. Pin More Tutorials And Teasers.
Common to popular belief, it is useful not just beautiful information that wins on Pinterest. In fact, tutorial pins see a 42% higher click-through rate than the average pin.
People love to learn. But beyond that, people love to store and share helpful information. Think about what kind of information your audience would find valuable and make some pins out of that!
How do you create pins? You can easily do this on Canva or PicMonkey. Any photo editing tool makes it simple. Save a design you like as a template and you can use one style over and over just switching up the colors and text and tweak the design here and there to make it fresh.
Teaser pins intrigue people and get them to click through at a very high rate. A teaser pin typically is just some text on top of an image or colorful background, that states what you will learn on the other side.
3. Focus On Trending Topics.
A useful technique is to incorporate trending topics into board titles or as keywords within captions. Pins featuring trending topics see a 94% increase in click-though-rate.
4. Include “Call To Actions” In Your Captions.
Do you know all the powerful marketing strategies that you are using in other areas of your business? They definitely work on Pinterest too. Did you know that featuring a “call to action” increases the engagement (repins, comments, likes) of a pin by 80%?
Time to start including “click here,” or “repin this” in every caption. You could even include a CTA in the actual image of your pin. Don’t wait and see if your followers can figure out what you want them to do. Just tell them!
How To Make Money On Pinterest
Now that you already use and love Pinterest, why not start using it to earn some extra cash?
You don’t even need a blog! You don’t need a website or even need to write blog posts month after month to promote your affiliate links… Instead, you’ll be promoting your affiliate links directly on Pinterest! All you need is a Pinterest account and a love for pinning.
So how do you monetize Pinterest? Naturally, you will need to pin lots of interesting images that relate to niches in which you may have items to sell or you which you are an affiliate for.
But keep in mind your demographic. If you’re pinning lots of images of items unrelated to your niche people will get confused and leave your board.
You need to go for fashion, beauty, and all things related to home decor, health, weight loss, and fitness. Clothing and food are some of the most popular niches on Pinterest and most product pins from these niches are things that you can get affiliate links for.
But you need to behave like a typical Pinterest user in order to develop credibility and above all, don’t do anything that’ll get you to shut down! Don’t create a spammy board!
You should grow your audience first, gain some trust and add only products that you find interesting and worth buying. If you pin everything you see that’s marketable you will be quickly seen to be a spammer and lose any chance to profit from your efforts.
5 steps to create a profitable board on Pinterest:
Name your board like a landing page but cloak your links (you can use tiny URL or pretty links)
Add a helpful description that describes your items accurately; use all space available for good copy
Pin at least 25-200 products on each of your Pinterest board
“Like” your board on Facebook, tweet it, share it often but not too much!
Create some social bookmarks (digg.com, medium.com, mix.com, feedly.com, etc) pointing towards your Pinterest board URL
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