Video marketing is a pretty effective way to promote your business. The advantage of having a lot of people to view it makes the video a great promotion tool for your business.
Here are some tips you need to know.
1. Upload Videos On Your Website and Social Media
You can upload these videos in your YouTube account, but you should also upload it on your website and your individual blog posts as necessary. The goal of video marketing is to spread the word about your products and services.
So you need to upload your videos on your site and on social media platforms to attract more people.
2. How to Promote Your Videos
You can hire people to work for you and promote your videos to your target audience. You can take advantage of hiring people offering video marketing services to help you promote your videos further.
All you need to do is to talk to them, ask to see samples of their work and monitor how they do the job on a daily basis.
3. Have a Free Giveaway
Who does not want a free cool gadget after watching your video? If major companies can do it, so can you. For example, you can ask them to answer a pop quiz to check what they have understood from the clip. This will make it more exciting for your visitors.
You also have to pick a gadget that almost everyone wants to have like digital camera, MP3 player, smartphone among others. You can run a simple survey before you launch your video so you will have an idea on the prize that will encourage them to participate in your contest.
You can even come up with a series of small giveaways if you are planning to launch a series of videos within the year. Now that will further arouse their curiosity and make them your loyal followers and also, they will advertise your business for Free!
Video Ranking Tips For Your Business
Creating promotional clips for your products or services is not enough. Video ranking is what you need to work on to ensure that your efforts are reaching your target market and bringing in the profits you need.
You have to go to the top of search engine results pages. Here are some video ranking tips you need to know.
Create Valuable Content
When we hear of creating a video for business, we often think that all about creating an attractive commercial about your product or service. Think out of the box and create a video that is informative.
Present your brand as the solution to the long-time problems of your audience. Highlight the benefits people can get from it. People interested more for their benefits than your products or services.
An example of clips that get excellent video ranking is in the form of testimonial or case study.
Product Demonstrations
A video demonstration is a great way to show off what your product can do in a subtle way. Perhaps, your product promises to remove the stain in a matter of a few seconds. Create a clip showing how it is done.
This will make viewers understand how their unique needs can be answered by your product. So, people can get enticed by the magic of your product and become avid followers of your brand. (You have the solution they need!)
Excellent Recording
This is one of the video ranking tips which happen to be neglected most of the time. Such neglect could have resulted from the rise of amateur clips that go viral online.
Despite the fact that poorly recorded clips can get famous, you must understand that presentation is everything when it comes to brand recognition. How do you expect people to trust your company when it seems that your videos are not amazing and professional.
Use a good camcorder for this task. Before you go on with the recording, practice the scenes that you will be shooting. Be sure to edit the clip once it gets completed. The ideal air time for a promo clip is two to three minutes.
Optimization Techniques – Very Important
Video ranking also depends on search optimization methods. You can start with these as soon as you upload your promotional clip, say, on YouTube. There are other platforms available though.
Search engines, in general, go through the text that comes with the videos to verify the content of each. It is then wise to optimize the title, description, and tags of your clips all the time.
Insert your primary keyword in these parts for the easy tracking of your videos. In the description area, you can choose to upload a transcription of your clip. Again, be sure that your transcription and your whole script for that matter include primary and secondary keywords related to the topic it holds. As for the tags, including one related to your business location.
SEO for videos it’s the same technique you use in articles. Find the right keywords, create an attractive title, write an effective and useful description. So the search engines will rank higher your video.
Attention! You need to know the new algorithms of search engines and how to create effective and informative videos.