If your blog is a business and you want to make money from it, growth and expansion are a necessity for your blog. But how to grow your blog audience and market your business so you can build your brand and make more sales. Here are 3 tips you need to know.
1. Know Your Audience (niche market)
When you start a business you need to choose a specific niche market that isn’t too broad or too narrow. You need enough people to sustain your business by buying from you regularly but not market so wide that is overloaded with competitors so that you don’t even have a chance to get noticed.
Ensure That It’s a Paying Market
Do your research to confirm that the customers you are focusing on in that niche buy books, magazines, and regular items to help them get the most out of their job or hobby. If they’re a dog owner, for example, they’ll routinely buy food, doggie snacks, etc. If they’re a golf enthusiast, they will buy golf balls, clothing, golf clubs, etc.
2. Create High-Quality Content for Their Needs
What are the “pain points” or problems people generally have in your niche? If you know your target audience when writing content for your blog you can deal with these issues. You have to give help and solutions to your target audience.
By doing this, you’ll be able to grow your audience as they’ll come to feel that you understand and care about them. They’ll then be prepared to read your blog regularly, sign up for your email list and tell others about it. They will advertise your blog and business and you grow your target market.
3. Include a Call to Action (CTA)
Your blog content is a framework for building your audience and make more sales. Set an objective for each piece of content. Then include a call to action (CTA) that will help you meet that goal. Tell your readers what to do. Drive them to take action.
2 Free Online Marketing Tips for Your Business
Free techniques can lower your cost of customer acquisition, earn you 100% profits, and expand your customer database. If you’re only using paid advertising to get you new leads and customers, then you should reconsider your strategy, and start implementing free marketing techniques in your business today.
So what kind of “free marketing” do you have to do if you want to improve your online sales and profits? There are 2 free marketing techniques that can boost your business and sales very easy.
1) Referrals
It’s fairly easy to generate referrals online. You can entice via a free gift. Tell your email subscribers, blog subscribers, Facebook friends, Twitter followers, that you have a free gift for them – but only if they refer someone back to your website.
Your free gift should be something that is of great value to your prospects and customers. It can either be physical, or digital. No matter what it is, make sure that your prospects and customers know that it is of immense value, and that will compel them to lead others to your site, which in turn will either buy from you, refer others to you, or both.
2) Offer discounts
You can easily boost your sales with discounts. Everyone loves to get a great deal. It doesn’t matter if you’re marketing offline or online… discounts are things that people love to get their hands on. If you have a good product that you are selling but would love to see more immediate sales from it, put up a special promotion!
You could send a broadcast email (through your autoresponder), and let your subscribers and customers know that you have a 50% off deal on the products on your site. Some will buy immediately. Some will browse around to see what they want to buy. And some will never buy at all. This is just the nature of things.
For everyone that buys, make sure you add them to your backend marketing funnel and start selling to them over and over again so that you can boost your sales for free, and reclaim the money that you lost from your customers while doing paid advertising.
Free marketing is awesome and it’s something that you should implement in your online business today. It’s very easy and doesn’t take a lot of work to do. Start today to use the free marketing tips and you will grow your business and sales pretty soon.