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Social media marketing can improve and boost your SEO. It is important to understand how activities on social channels can have an impact on your rankings. The search engines use links shared on Facebook, YouTube, Twitter, etc. as a ranking signal. But social media is not a direct ranking factor.
People are carrying out more and more of their daily communication on the internet, particularly social media which is a great way of sharing and obtaining information. People love to find interesting content on social media. If you create amazing content and share it on relevant social platforms, it is likely to get popular. As a result, your rankings will experience a boost. There are 3 tips on how social media can boost your SEO.
1. Generate links
You must create and post shareable and engaging content on platforms relevant to your business. The more share you generate on social media, the more likely that people will see your content and link to it.
Few years ago, marketers took it as granted that Facebook shares were a great ranking signal and they put considerable emphasis on generating more and more shares. It was not really the number of shares that search engines took as ranking factor, but the links that Facebook shares can generate.
Which means you need to focus on creating high-quality content and sharing it on Facebook, Pinterest, Twitter, etc. to get links from other websites.
2. Build presence
In today’s competitive environment, it is crucial to not only produce great products but also market them in an effective manner. As a business manager, you must stay proactive and reach your audience wherever they are in the world.
You can’t find a better place than Facebook where you can have the chance to connect with 2 billion active users. Build your audience through social media marketing and your followers easily will trust you.
Social media helps you promote your brand and your business. You get it in front of potential customers who wouldn’t have otherwise found you. Once you earn more share of clicks in Google from a rapidly growing audience, you will be ranked higher.
3. Make good use of YouTube
We know YouTube is the second most-searched search engine where people can find plenty of incredible content and solutions to their problems. If used properly, YouTube marketing can have a positive impact on your SEO performance.
If you create enticing content to promote your brand, it can leads to more links, just like Facebook. Videos can rank organically in search. The best technique is to create how-to videos that can help your audience solve problems.
Google+ is also a very useful platform where posts are ranked almost instantly. People who are logged in to Google+ receive personalized Google results.
To make a real difference to your existing ranking in SERPs, you have to create a great social media marketing strategy while focus on creating great content.
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