Starting an online business is not a simple thing. There are 3 simple tips to make your online business successful: Unique Offer, Service, and Website Design.
Make a Unique Offer
Research your competitors offers. The information you gather is necessary only to help you build your offer. A competitor’s website is not the only source of information.
Try to find out what his customers think about him. Do not trust testimonials. The testimonials many times are not very true!
Search posts on forums, where you will get real testimonials! Find your competitor’s weaknesses and try your best to avoid them.
His weaknesses should become your strong points.
Provide a New Service
The key point of Unique and new Service is constant feedback. Find out who your clients are and what they like or dislike about your service. This is the information for improving your service.
Do a little research on how your competitors work. Competitor monitoring is the best way to learn what’s new on the market. You shouldn’t miss anything about them: who their customers are and why they stay with your competitor, details about their affiliate programs, etc.
However, competitors are not the only source of ideas for improving your services. Try to study how big companies work. They have been in the business from the very beginning, so their experience will be of great use to any newbie to online business.
You can learn from the big companies what services they use and what you need to do to improve your services.
Website Design and Brand
One of the problems newbies have is the creation of a website. This is not a big problem.
Online business is not limited to website design. While having a unique website design is good, it will not make your brand unique. The real question is how can you make your brand unique?
There are several ways to solve this problem. But first, you must understand that as the process of site development is rather complicated, it usually requires a team consisting of a project manager, designer, coder, and programmer. You need to have a big budget.
Very often money becomes a real problem for newbies in online business, as their budgets are not equal to the cost of website development. They should pay for not only hosting but also domain registration, an advertising campaign, etc.
There’s a solution that a newbie can afford – website templates. A ready-made design is the only thing you need. Simply convert it into your website by filling in the content.
Though you may assume that using a website template is not very effective for your business, it is not the case. You can change your website template whenever you want and fix the problems that it may have.
The reliable providers regularly update databases with new templates. The problem is, the moment you put your site online is the moment it can be ripped off by anybody!
Therefore, the unique design is virtually impossible because anything can be copied or stolen. Even custom web design is not safe from hackers.
Should you choose a Web Design Company or use ready-made templates? It’s up to you to decide, though using templates is not as frightful as it is considered to be. It greatly saves your money. Remember that Unique Design is not the synonym for Unique Brand.
It’s better to start with a ready-made template and make the changes you like.