YouTube is today the world’s second biggest search engine. It has a huge untapped traffic source. Here are three simple very effective strategies on how to optimize your YouTube videos for Google and YouTube rankings.
Video Keywords
Just like anything that has to do with SEO, you need to do keyword research. The goal here is to find the keywords whose results feature on Google’s first page. These ones are called video keywords.
Optimizing your video for keywords that do not have any video results in Google will mean that you will only get traffic from people who will be searching on YouTube.
If you correctly optimize for video keywords, then you will get targeted traffic coming to your video directly from the first page of Google.
The best way to find the much-needed video keywords is to conduct a search for keywords specifically in your niche. After finding the keywords, use Google’s Keyword Planner to find out whether the keyword has enough search volume every month.
The threshold that the search volume of any specific video keyword should meet to qualify as enough is usually three hundred searches every month.
High-Quality Videos
The most useful YouTube ranking signal is user engagement. No matter how much you try to optimize your video for search engines, if it is a poor quality video, then it will not rank. YouTube judges your video usually based on how YouTube users interact with it. And how does YouTube know this?
There is a range of metrics that YouTube uses to determine if your video is of high quality or of low quality.
For example, it considers video retention, comments, people who subscribe after watching, how many people share your videos across social media sites, how many people favorite your video, and how people use the thumbs up and thumbs down feature.
You can agree that these things will reveal a lot about the quality of your video. Therefore, produce high-quality videos that will enamor users to your videos, and your users will thank you in kind.
Description
The YouTube video description is very important. Google and YouTube usually rely on the text description of your video to determine the video’s content in order to rank it. You need to create an effective description.
–The description should be at least 250 words.
–The first twenty-five words of the description should contain the keyword.
–Include the keyword 3-4 times in the description.
Equally important are tags, video title, and video filename. Use them with SEO in mind.
If you do these things well, you will see exponential growth in the numbers of your audience as you will rank well both in Google and on YouTube itself.
YouTube Marketing Tips for Beginners
YouTube marketing is a good source of income for many marketers and businesses. All you need are videos which offer useful content and gain loyal subscribers.
If you are planning to start a brand or wish to promote your current one, you should use YouTube marketing.
Here are some of the most effective Youtube marketing tips you need to know.
1. Video Simple and Short
It is impossible to upload large videos to YouTube. As a rule, YouTube has a limit concerning the file size of videos which can be uploaded to the website. In line with this, try to keep your video simple and short.
Additionally, the majority of those who visit the site are not drawn to long and boring videos. Try not to exceed 5-6 minutes.
If you are an expert in your niche, 5 minutes is enough. Just make sure that your video takes in all the important details.
2. Content and Topic (Niche)
Relevance is one important factor to consider when creating your content. Your video should be related to your subject or niche. One thing’s for sure: People are going to key in queries related to your niche so make sure you make videos that are relevant and take in information that those people want or need.
A particular YouTube channel needs to focus on a single subject or niche. For example, all videos related to music have to fall under the music channel while videos related to business have to fall under the business channel.
If you want to create videos on another niche, then you will have to set up another channel.
3. Video Branding
How to brand your videos. Just make sure your videos feature your name, logo, and a link to your website.
Branding adds credibility and more importantly, people will be able to identify you in case your videos get shared to other people. This isn’t unlikely especially if you have succeeded in incorporating relevant content.
Therefore if your videos are posted somewhere else, you will still receive the credit and the traffic because they have your mark on each of them.
4. Promote your videos
It’s very important to promote your videos. You need to promote them well so people can see them. There are several strategies which you can use to promote your content.
You can email your peers and subscribers to inform them about your videos. You may also open a twitter account, Instagram, or perhaps a Facebook fan page. Promote your video through PPC, joining forums, article marketing, and your blog or website.
The Truth About YouTube
Every single day YouTube users now watch over 1 billion hours of video. That’s the equivalent of over 100,000 years of viewing time which is more than all of human history!
In fact, YouTube now reaches more people aged 18-49 than ANY broadcast or cable TV network in the world.
The truth is…
With this staggering number of viewers, YouTube is without a doubt one of the highest ROI, inexpensive sources of quality leads for your business.
But only if you know what you’re doing…
So to help you capitalize on this massive source of traffic, the guys at Noble Samurai have put together this new video that shows you how your business can tap into inexpensive, quality leads on YouTube:
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Here’s the link: https://contentsamurai.com/c/John46-the-truth-about-youtube