The Effect Of Online Video
The Internet started as a text-only medium of communication with largely bulletin boards and eventually e-mail. It progressed to be a more interactive experience and expanded into millions of online users. Here are 3 reasons why you need the online video for your business.
By the end of the 1990s, Internet sites still relied mostly on pictures and sleek navigation to appeal to users. As YouTube skyrocketed in popularity, the integration of online video to professional Websites started to become more commonplace. YouTube has become a big player in the online world.
Web users and customers expect a more interactive experience, complete with videos of products, services, or people. Websites that include videos offer users more detailed information about products and services, give businesses an opportunity to control the way information is delivered, and increase the conversion rate of visitors to customers.
- Capture Your Customer
One of the great advantages as a Web user to Websites with videos is the ability to see in more detail what one is buying before the purchase or to learn more about a service before inquiring further.
Before purchasing a movie ticket, viewers usually watch a trailer for the movie, showing them more about what they are paying to see. With an apartment complex or hotel, rather than just see lifeless still photos, videos allow people to see the community closer to the way they would actually see it if they were to visit in person.
Seeing people enjoying amenities through a web video is a lot more interesting than seeing pictures, though, because pictures are less capable of capturing the human element or evoking emotion.
Another great benefit is seeing a product demonstration video about how a technology product actually works, step by step, so that the potential customer can see how easy it is to use, allaying fears about it being overly complicated or too technical to set up properly.
The video allows a business to control the way information is given to potential customers.
- Give More Details
If a person clicks through the pricing section first, without seeing what the product does, or what services are offered, they may just close the site and go elsewhere. But if they have a video they can see on the home page about what a great product or service the business is offering, they will be less surprised when they see the price.
Whereas with a standard Website, the visitor clicks around at will without having many directions, a prominent video on the home page gives them a starting point before looking for more information.
It allows the business to control the way the information in the web video is displayed and how it is presented, giving back some control while at the same time giving the site visitor a lot more information that is helpful for their decision-making process as well, which makes them more likely to purchase a product or service from the business.
- Improve Sales Conversions
The Discovery Channel Store did an independent study when the company added video to their e-commerce store and experienced an increase of 78% in sales when customers viewed the product video. A company called iAds integrated their video ads for Tandberg Video Systems, which had a conversion rate of 0.75 to 1.00 percent, but with videos, the conversion increased to between 1.5 and 3.0 percent.
There is no doubt that offering video on Websites helps businesses compete more effectively and gain more customers.
With the advance in broadband Internet connections and the high penetration such technology has seen in recent years, most customers have access either at home or at work to high-speed Internet, allowing them to view online videos that give them more information about products and services, help them make decisions with greater confidence, and give businesses greater tools to demonstrate what they offer.
In the years to come, the businesses will be adding videos to compete more effectively and market themselves with greater confidence. The companies that adopt last will be losing business to companies that have cutting-edge videos and quality products or services to offer.
The reputation of a company and the products or services they offer will still remain the long-term key to success, but marketing remains an important part of any company’s ability to attract new customers. The professionalism and class of the videos offered online will be the key to competing effectively for years to come.
The online video is a very effective marketing tool for all the businesses because people love the video. This is the great advantage of online video.
YouTube Video Advertising – The effective Tool for Businesses
YouTube video advertising is a sure way to boost your business. With a little bit of research, you will realize that one of the biggest and most successful forms of promotion being used at the moment is video.
YouTube is a great video advertising tool for your business. Many businesses around the world already doing it.
Advertising your business can be a daunting task at times, it is important to keep your ideas fresh and unique. The most important factor of a successful advertisement is originality.
It’s no good if you do something that has already been done or that of similar content, it is a good idea to thoroughly research your idea before you create a video.
It’s fairly easy to get started in YouTube video advertising for your business, you will find lots of how to information across the internet. If you have your own website this kind of promotion can help to generate more traffic flowing in your direction and will raise your rankings on the search engines.
There are many ways of showing your advertisement such as:
Forum posting, this is a good way generate more traffic, how it works is simple you can leave a short comment on a video clip that is of a similar nature to yours with a link directly to your web page.
Create your own channel; anytime you upload a video, you can create what is called a profile channel. Viewers can then subscribe to your channel, you can then send out e-mails.
Chat room topics; you can also start a discussion on your video clip through live chat, this is a good way to give your ad a test run and see what people might think or say in regards to your ad.
As you know Google has the ownership of YouTube. So, it is actually a positive thing to anyone who wants to use a professional YouTube video for business purposes. Your website will automatically be added to the search engine database.
As long as your content is correct and your video clip is informational and helpful you can achieve higher ranking on search engines much faster.