The Pinterest is more established in the eyes of the Big Search Engines. If you are running a blog, discover the reasons why you need Pinterest for marketing your business.
Why Market on Pinterest?
Not only does this visually inclined social network grow daily, their membership has exploded to 20 Mil users. This achievement allows them to claim 1 of the top 3 social networking sites globally. Users spend an average of 15 minutes per day browsing.
Pinterest Marketing
Pinterest is an online bulletin board for people and businesses to pin photo’s, videos, blog posts, contests, infographics and more! This is golden if you don’t have a million dollar marketing budget.
Because with Pinterest you can leverage their popularity to drive referral traffic right to your website, blog, YouTube channel, etc.
Why Are You Pinning on Pinterest?
A picture is worth a million words, and videos typically last forever. In 2012 alone, Pinterest recorded driving more traffic than LinkedIn, Google+, Reddit, and YouTube – combined!
3 Reasons Why Marketers Love Pinterest
High Page Rank and Domain Authority (SEO)
ZERO-Stress Sign-Up Process, Minimum Promoting Restrictions
Pinners Purchase More Than Any Other Digital Channel
Pinning is Vital To Bloggers
The niche blogging is massive. In fact, it’s a super-niche! Bloggers rely heavily on generating traffic for content. Then monetizing that traffic with services, products, or both. Organic search traffic is their primary source of traffic if they are not aware of how powerful social media can be.
Most bloggers have a basic understanding of how SEO works. On the page, off the page and the importance of backlinks. With the new Google updates like Panda and Hummingbird; What was taught in the SEO world just 1 year ago is completely obsolete.
In the eyes of Google, Pinterest is golden.
How To Use Pinterest For Business Marketing
So immediately after you publish your article, you’re going to use social media to syndicate and start building backlinks. This social media layer will be your tier 1 site.
Semi-Automated Marketing Tools and Software
Take those top sites, and register full profiles with your bio and picture. Don’t forget Pinterest. After you publish your blog post. Use a simple software like onlywire or Hootsuite to blast simultaneously.
You can also go to Fiverr and search social bookmarks to find someone who will do this for $5.
Pinterest marketing alone without backlink know-how can drive you more traffic and sales based on the market research.
Pinterest Tips to Boost Your Business
1. Sharing your Content with Others
Regardless of how you are promoting your products, whether you are making videos, PDF files, e-books or blog posts, you will have to pin your new content whenever you make it public.
Continuous pins will allow everyone to see what you are about, what kind of service you offer, and the ones who are actually interested in what you have to offer will be more likely to do business with you as you will depict yourself as an expert in your field.
Also, whenever an article is pinned a backlink is created from the website to the content, so in other words, not only are you constructing a stream of traffic for your website but you are also increasing your backlink count.
2. Be Original
Make sure that the Pinterest boards you put into place are not only reflective of your niche but also have some originality. If you are marketing to a localized crowd then you can share your opinions on events and places of interest in that area.
If you are doing this on an international scale, then you can always include facts, and statistics which have to do with your niche.
3. Use The Pin-It Button
If you take the time to explore Pinterest you will find the “pin-it” button, which basically allows you to pin your latest content release with the click of a single button. Every click on the button also creates a new backlink.
This button will allow you to share anything at the speed of light with your followers. Also, don’t forget to edit your pin’s description after you’ve clicked the button, and credit the original source if need be.
4. Adding Pinterest to Your Website
Pinterest offers a number of interesting tools you can use, some of which can be installed on your website so you can gain Pinterest followers. You should include the “Follow me on Pinterest” and “pin-it” buttons to your website, which you can easily obtain from Pinterest itself.