All the marketers and entrepreneurs know that you need to create high-quality content to increase traffic and sales. But which is the secret to success? Definitely not whitepapers, common e-books or technical videos.
High-quality content today is no longer about how well you say what you want to say, but more about what kind of experience you leave your reader with. And if you want to capture their attention, you’ll need to do more.
You’ll need to attract them with content that is interesting and informative. Tempt your audience with a powerful and engaging content experience that’ll draw them into wanting to know more about your brand.
This kind of interactive content invites a response from the audience, asking them to express their preferences making the process a lot more dynamic and interesting.
According to recent research conducted by the Content Marketing Institute, companies show a 66% rise in conversions with interactive content.
Here are the reasons why you need to create interactive content to increase your sales.
1. Audience Engagement
The nature of interactive content is very simple. Tickles the inner child within us all into clicking through the content, in anticipation of a reward of sorts.
So, you need to know how creative you can get with ways to use interactive content that the overall experience provides your user with a sense of satisfaction that can lead to conversion.
A satisfied customer is the best FREE ad for your business!
2. Better SEO Results
Among the many benefits of making your content interactive, achieving a high SEO ranking is one of the most important tips for your business.
Giving the customer the steering wheel of the content experience differentiates your content by keeping people active on your page and reducing bounce rates, boost your SEO rankings.
3. Data Capture
No one likes being flooded with needless marketing messages and people are usually wary of handing over their email address to companies they don’t know.
With creatively designed interactive content like an interesting and relevant quiz, a survey, or even a free offer, however, you have the valuable data that you can leverage for business, consumers also feel more confident about sharing their email address with you.
How to Create Interactive Content
There are many ways to use interactive content to create a rich and relevant content experience for a customer.
Charts and Infographics – Visual Content
Numbers and statistics. People love the visual content because they are able to visualize complex data in a more understandable and relevant form. So, interactive content like infographics and charts come into play.
Interactive Videos
Videos are popular marketing tools and they create a sort of a win-win for marketers and consumers alike, as not only do they give marketers greater freedom to get creative with their messages, but even consumers seem to enjoy videos from brands.
Interactive videos can take your marketing game up by several notches with interactive elements such as hotspots that are tags that the viewer can click on to get to another section of the video or a website.
Polls And Surveys
Among all the ways to use interactive content, these are the most direct ones. They’re a tried and tested method to engage your audience and capture data while allowing them to participate in the content experience that your brand has shared with them.
And they’re also fairly easy to incorporate. All you need to do is to send the relevant forms to potential clients through email or social media channels.
But you need to keep them short, for them to be successful. Make them longer and you may risk getting nothing if overwhelmed customers decide they’ve had enough.
Interactive Emails
Marketing emails can be made interactive and more engaging with the use of hyperlinks, gifs, and animation, that encourage readers to take certain actions. They need to be creative and give the readers a reason to click on the hyperlink and look at the offer, go through the product pages or fill out subscription forms.
Self-Assessment Tests And Quizzes
Self-assessment tests are an extremely popular marketing tool that takes very little time to complete and require very little background knowledge. These also happen to be easy to navigate and fill out and give actionable advice at the end of the test which gives them instant credibility.
Remember, the content market is saturated and your readers’ attention span is short. Make this initial engagement worth their while and the data they give you, significant enough for you to be able to leverage, for the success of your business.
Increase your rate of successful engagements and conversions, by putting to use different ways to use interactive content, and more importantly – by keeping your reader at the heart of the content experience.
You need to create high-quality interactive content to win your competitors and increase your traffic and sales. Make your research and you will find more tips and techniques about interactive content.
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