Videos are a very powerful tool to optimize website viewers to stay on your site longer and take action with your product or service. The video is a great way to connect with your target audience.
The video is a necessity for your online business presence. Videos are commonly shared on social media, typically are preferred over text, and often earn a more significant return on investment that other forms of marketing.
The advertising campaigns and the search engine optimization (SEO) is to bring customers to your site, to buy your product. However, your page rank or awesome campaigns won’t help you turn people into clients unless they already know your business.
You need to have the “Call to Action” on your website. Because you need to convince someone on the website to take the next steps. You need to be able to guide them through your website, building trust, helping them understand what you do, so they can end up at the checkout page, buying what you offer.
One great way to turn casual viewers into committed clients is to use an explainer video. An explainer video is usually an animated video with a blank, whiteboard background, that spends a minute or two describing your service and what makes you unique.
Here are 3 reasons why you need explainer videos on your site.
1. Brand Authority
The whiteboard explainer videos show your company takes seriously its user experience. Viewing an animated video about your process tells the customer that you are professional and invested in what you do and not a sketch. This type of video can also help your brand by providing a little humor-building audience relatability-and a chance for you to create content that can easily be shared over and over again.
You can create viral videos for your business.
2. Learning Style
Explainer videos tap into multiple senses. The video animation provides a visual representation of your product, while the voiceover further provides audio to additionally explain the service. Text, though limited, also makes an appearance in the video. With these videos, you can target several different ways people consume content online-video, audio, and text! You can have very effective results.
3. The Call to Action
After taking a viewer through the steps of what you do and how you do it, you can end the video by telling the viewer the next step. Do you want them to sign up for an email list? or Do you want them to go straight to their cart and buy?
If someone is engaged enough to watch the whole video, chances are you have a committed client in the making. All you need to do is telling them what they must do now.
Videos are the future of the internet. So, take action now and create animated explainer videos for your business.
The Mobile Video Ads and The Opportunities
It is a necessity of today’s advertisers to reach out to their global customers. The Smartphone users are increasing day-by-day. So, you need to use the mobile video ads to promote successfully your business.
The Mobile Video ads roll out better opportunities to media and marketers/advertisers around the world
The consumers’ viewing habits are rapidly changing and their love for video is much more than text reading. According to statistics, approx. 52% of people prefer smartphones for their various tasks over the desktop or traditional medium of communication.
Marketers are rapidly enjoying this great opportunity of rich media mobile ads to grab more people easily and promote their brand or products/services.
Customer Engagement
The reports show that online video advertising is a 600% more effective marketing tool than any other traditional communication. An engaging video is all about; how well you can hold on your audience’s attention and lead them to the next level of conversation.
Personalized Videos are more effective
Personalization leads to popularization! Customers feel special and privileged when interpersonal communication is established. There are lots of mobile video customer engagement platforms available in this media and marketing industry that helps in sending personalized mobile videos directly into the phone’s inbox.
They are innovative mediums of communication that engages and delights customers.