Pinterest is one of the best social networking websites. It’s very popular and growing every day. Being a bit different from many other social networking sites, Pinterest and its exciting features have been well accepted among millions of users from around the world.
This social networking site places emphasis on posting images and videos to share information. You can either post images from your computer or images that you find on the internet by using the Pin It button or Pinterest bookmarklet.
Pinterest is a great tool to market your business and reach out your target audience.
Here are 3 reasons why to use Pinterest for your business marketing strategy:
1) Traffic
Today many businesses have a website where they share information about their products and services. Pinterest can be of great help to drive traffic to your business website and increase sales and profit.
Many social networking experts believe that this platform is actually a much more effective way to drive traffic compared to other social networking sites like Facebook, Google+, Twitter, etc.
2) Building Links
Pinterest can also help to build links for your website thereby contributing to traffic generation. You can use the Pin It button on all your website pages as each of the pins include a link back to your site.
These links are no-follow links and have no direct impact on the SEO (Search Engine Optimization) of your site. However, it is still a valuable marketing strategy as people can reach your website just by clicking on any one of your pins.
3) Social Sharing
Pinterest allows its users to log in using their other social networking profiles like that of Facebook or Twitter. Connectivity is an important part of success with any social media site and Pinterest has made sure that its users can easily stay connected.
Tips to use Pinterest for marketing your business:
1) Attractive Visual Content
Pinterest is a social network that works on images and so you need to post great visual content on your pinboard to get the best results for your business. More and more, companies are realizing that featuring visual content online is a powerful marketing strategy and Pinterest is an excellent platform on which to do this.
2) User-Generated Pinboard
You can create a user-generated pinboard which encourages other users to post their own pins to your Pinboards. This involves fans and customers in your marketing campaign which can be very effective and highly beneficial for your business. The more you can involve others, the better.
You could even utilize customer testimonials in an innovative way by encouraging users to pin images to show how your brand has impacted their lifestyle.
3) Get Information About Buyers
Pinterest is a great marketing tool which can be used to gain insight into the interests and needs of your potential customers. You can read their pinboards to know about their interests and needs which can help to grow your business.
It’s a great advantage for your business when you know the needs and the problems of your customers. You can help them and give solutions for their problems right away!
Pinterest Tips For Successful Marketing. How to Grow Your Business
Pinterest is an online bulletin board for people and businesses to pin photo’s, videos, blog posts, contests, infographics and more! This is an awesome opportunity to market successfully your business.
Because with Pinterest you can drive referral traffic right to your website, blog, etc.
Why Are You Pinning on Pinterest?
Don’t be fooled by the silly task of pinning photos and videos. A picture is worth a million words, and videos typically last forever. Pinterest is driving more traffic than the other social media websites!
Here are 3 reasons why you must syndicate your blog with Pinterest.
1. High Page Rank and Domain Authority
2. ZERO-Stress Sign-Up Process, Minimum Promoting Restrictions
3. Pinners Purchase More Than Any Other Digital Channel
Pinterest is a Great Marketing Tool for Bloggers.
The niche blogging is massive. In fact, it’s a super-niche! Bloggers rely heavily on generating traffic for content. Then monetizing that traffic with services, products, or both. Organic search traffic is their primary source of traffic.
Most bloggers have a basic understanding of how SEO works. On page, off page and the importance of backlinks. With the new Google updates like Panda and Hummingbird; What was taught in the SEO world just 1 year ago is completely obsolete.
Secret! In the eyes of Google, Pinterest is golden.
After publishing new content to your personal blog, go to Pinterest and pinning!
How To Use Pinterest For Business Marketing
So immediately after you publish your article, you’re going to use social media to syndicate and start building backlinks. This social media layer will be your tier 1 site. Pinterest is a great tool for bloggers!
Semi-Automated Marketing Tools and Software
Take those top sites, and register full profiles with your bio and picture. Don’t forget Pinterest. After you publish your blog post. Use a simple software like onlywire or HootSuite to blast simultaneously.
Now you know the Secrets. Act now and start to use Pinterest every day to create a successful marketing plan for your business and your blog. Pinterest is a very simple but very effective marketing tool with great results!