The Video is a powerful tool to optimize website viewers to stay on your site longer and take action with your product or service. The statistic showing that the number of people who watch video is growing year after year. The video can be a great way to connect with your audience and increase sales.
When it comes to your businesses presence online, the video is necessary. Videos are commonly shared on social media, typically are preferred over text, and are more profitable than other forms of marketing.
The main reason for advertising or search engine optimization is to bring customers to your site, to buy your product or service. However, your page rank or awesome campaigns won’t help you turn people into clients unless when they get to your page they know what to do. It’s about your target market.
The next step is the “Call to Action.” You need to convince someone on the website to take the next steps. You need to be able to guide them through your website, building trust, helping them understand what you do and how to solve their problem.
So they can end up at the checkout page, buying what you offer.
One great way to turn casual viewers into committed clients is to use an explainer video. An explainer video is usually an animated video with a blank, whiteboard background, that spends a minute or two describing your service and what makes you unique. Very simple. Give the solution they need!
Here are the 3 main reasons how an explainer video can increase your sales
1. Brand Authority
An animated video about your business tells the customer that you are professional and invested in what you do. This type of video can also help your brand by providing a little humor-building audience relatability-and a chance for you to create content that can easily be shared over and over again.
2. Learning Styles
Explainer videos tap into multiple senses. The video animation provides a visual representation of your product, while the voiceover further provides audio to additionally explain the service. Text, also help the viewers. With these videos, you can target several different ways people consume content online-video, audio, and text! This makes these videos very effective.
3. The Call to Action
After taking a viewer through the steps of what you do and how you do it, you can end the video by telling the viewer the next step. Do you want them to sign up for an email list? Do you want them to go straight to their cart and buy?
If someone is engaged enough to watch the whole video, you have a new client or a new fan. All you need to do is telling them what they must do now.
There are several companies dedicated to making videos. Make sure they have a proven track record and provide videos of the highest quality to maximize the best results in your marketing campaign.
Make your research to find the best for your business.