The online businesses reach literally millions of people from all over the world. This is the primary reason why the online business becomes very popular and also, very profitable
With the popularity of online business and with the success they have, there is a negative effect. You have so many competitors now. How will you be able to sustain your business? How to win your competition?
Here are 3 effective marketing tips for your online business.
1) Write articles
Writing articles is a very effective marketing tool. A lot of people these days love to search for information on various topics, especially news, health and fitness, fashion, real estate, how to make money online, etc.
By simply writing articles, you will be able to make money from it. For example, if you have a product or service to sell to your target audience you can actually create an informative article about. You will explain the advantages and the benefits of your product/service. So your readers will purchase your product or service.
2) Video marketing
Many people prefer the video than the articles. Also, with the improvement of internet speed more and more people use video in marketing their business. It is already a proven fact that video will help transform passive readers to potential clients.
As you know, videos can easily stimulate different senses. As a result, your potential customers will be able to appreciate your products and services. However, there are so many factors that lead to effective video marketing. You should be able to create clear, effective, videos.
3) Social media marketing
The social media marketing is the use of social networking sites in marketing your products and services. With the popularity of social media, it becomes a platform for people to easily communicate with other people on the web.
Brand awareness and improved customer service are met with the help of social media site marketing. In other words, more people will get to know your business and that the social media site user will share the information with their online friends.
So far, the social media site is one of the inexpensive ways of marketing your business. Some of the best social media sites that can be used for online business marketing are Twitter, Facebook, YouTube, Pinterest, Instagram, LinkedIn, and Google+.
Word of Mouth Marketing!
Everyone knows that the best form of advertising is the famous word of mouth. The reason this is true is that the marketing message is coming, not from a “greedy company” but from a trusted friend, family member or advisor.
Here are 3 tips to inspire people to talk about you and your business.
1. Be exceptional
This is the most important thing you can do to encourage word of mouth and it should be your primary focus if you want to leverage your existing customers.
Having an exceptional product or service (like the iPhone) or providing an exceptional customer experience or providing exceptional results in a specific area will naturally get people talking about you.
2. Give away free samples or trials
If you want to attract new prospects and get them talking about you right away, try giving away free samples or trials of your product or service.
Just like taking a new car out for a test drive gets you literally “behind the wheel” and feeling what it’s like to drive the car, so too will giving your customers a taste get them feeling what it is like to do business with you.
3. Easy sharing
Social networking sites have got this one nailed. When you sign up for a social networking site like Facebook, or Twitter, you are encouraged to “invite your friends”. And they make it very easy for you to say yes.
You can make it easy for your customers and prospects to tell others by leveraging similar “invite a friend” technologies, including referral cards with your freebies or giving gifts, discounts, etc.
This way you can create a viral marketing effect for your online business.