Increasing traffic to your website is a key factor to a successful online business. But do you really want more traffic? Or would you rather have traffic solely from your target audience?
There are 3 common mistakes you can make when investing in website traffic.
1: Getting Traffic From the Wrong Prospects
When you attract the wrong website traffic it can slow down your site. That can affect how long folks stay on your website, particularly those folks who are your target market.
Kissmetrics reported almost half of the web users abandon a site within 3 seconds if it does not fully load. And about 4 out of 5 shoppers won’t return to the site to buy again.
The bottom line is that slower speed from increased traffic of the wrong visitors can cause many folks in your target audience to leave your website, never come back and tell their social network.
Other problems can result after the wrong folks opt-in to your email. These problems can include higher opt-outs, lower open email rates and higher costs for maintaining a larger database.
2: Sending Website Traffic to Your Home Page
A very common mistake is to send traffic to your website home page instead of a landing page.
You can learn more about this mistake here.
When this occurs, the visitor will likely become distracted by looking at the content on the page, rather than opt-in in. As a result, the visitor judges your business based on what the site shows and states and may not opt-in before they leave.
3: Not Having Persuasive Content on Your Opt-In Form or Landing Page
A persuasive copy is the most vital element on your website. A persuasive copy can move your prospect to act, such as opt-in or buy. Yet too few websites contain a persuasive copy.
If you do not have a persuasive copy on your landing page or opt-in form, why should a visitor opt-in?
But if you do not get your visitor to opt-in, you have no way to recover the cost of getting them there. And you cannot convert this into sales.
How to Fix These 3 Website Traffic Building Mistakes
The good news is there are easy ways to fix these website traffic building mistakes.
The first way is by attracting website traffic that focuses on your target audience. The more you know about your audience, the better the results. They key here is to exclude those who do NOT fit your target.
Direct mail lists, publicity, co-registration and affiliate marketing can enable you to focus on attracting your target audience. SEO and pay-per-click can too, but these strategies have a much higher risk of attracting too many folks that do not fit your target audience.
A second way is to create a landing page that promotes a lead magnet, such as a quiz or FREE report, plus an opt-in page. Your only goal here is to maximize opt-ins.
The third way involves persuasive copy. This is what can enable you to convert your visitor into an opt-in lead and customer. But the copy should focus on the emotional needs and desires of your target audience. The more you know about your target audience, the better your potential results. The persuasive copy can help you increase response rates, so you can make more money.
Content and SEO
Online marketing has taken over the marketing industry considering that this is where most people spend their time.
The fact that even mobile devices are largely used to browse the internet means that a huge number of people to access the internet on a daily basis.
The brands that have an online presence have a higher chance of being more visible compared to those that don’t. However, visibility is of no value if you as a brand do not pass a compelling message to your targeted audience to make you stand out from the competition.
The content you upload or post on your website and your social media channels is very important. Content that is optimized for search engines will rank you highly in search results, but then you also need to have the right content to push your traffic into sales.
It can determine your interaction with your readers and the kind of marketing impact you have on your targeted audiences. But why exactly does content matter in SEO?
It bridges you to your customers
Content is what speaks directly to the customers on your behalf. Unlike face to face interactions where it is easy for customers to verify details regarding your brand, you completely rely on the content you post to offer all necessary details and convince the customers enough to trust in what you are offering.
Without proper content, your traffic will move to the next available brand offering the same products.
It remains accessible
This is especially compared to ads that come at particular scheduled times. Content, unlike such ads, can be accessed by your customers at any given time, hence it can bring value when the customers are ready to buy.
Many brands have included blogs on their website so it is easy for their readers to find whatever information they could be looking for increasing chances of them buying from you. As long as your marketing strategy is on point, you can be sure your content will fetch you good value.
It answers pressing questions
Sometimes all that customers need to know is how to do certain things or where to find certain this. When you are able to offer them the answers to their most pressing questions via the right content, you gain their trust and credibility.
Apart from just letting them in on your business and what you are involved in, you can add relevant information to answer questions related to whatever field you are in.
With such kind of content, you also stand a chance to take your search engine rankings even higher.
It sells
Your content is your most effective sales pitch. This will especially pass if you accompany it with high quality, relevant photos and even videos that are related to the kind of business you do.
The fact is that people tend to trust more in things they have seen or things they know how to operate and this is what content will do on your behalf.