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Millions of people use the Instagram every day. This social media site gives you the opportunity to reach a big number of people in different areas across the world.
Marketing your business with Instagram can help you to grow your business and your brand. Also you can get more traffic and generate more sales.
Here is 10 tips on how to marketing your business with Instagram
1. Act Social
When you use Instagram for business marketing, think social, not ads. Create content for your target audience. Show that you like pictures in your niche to get people interested in following you. Act social and increase your followers.
2. Provide Value
Instagram users are active shoppers who are doing their research, so the more information you can offer them in terms of images and stories, the better. The pictures and the videos play a great role on Instagram.
3. Stories
Instagram Stories provide instant information. They only last 24 hours so creates a sense of excitement and urgency.
4. Use Hashtags
Many people actively search out specific hashtags, and your images will be there waiting for them. One Instagram study showed that adding at least one hashtag to all of your posts will create more than 12% engagement on average.
5. Call To Action
Every post you produce should have a clear call to action that matches your business. Instagram provides many buttons to choose the best for you.
6. Link Back To Your Site
Instagram is a great way to drive traffic to your site. More than 50% of the users on the social media site follow at least one business, and say they have learned about a product or service through Instagram.
7. Brand Image
Stay consistent to your page theme. Only include photos, hashtags, captions and videos relevant to your page topic.
8. Create A Good Profile
Ensure your Instagram profile informs your target audience about who you are and what you do. Instagram’s search engine is text-based, and you have a better chance of someone finding you if your user name has a keyword or two that is relevant to your business. Keywords are a great tool for your business marketing.
9. Business Account
Create a business account in order to gain access to all of the tools and analytics available.
10. Analytics
Analyzing your marketing efforts on Instagram is really easy. Instagram Insights gives you all the relevant data about your page. It lets you know how your marketing efforts are paying off.
Instagram has over 800 million active monthly users and its popularity continues to rocket as the cameras in smart phones become better at taking high-quality pics and videos.
It’s very easy to marketing your business with Instagram but you need to work and participate often. That’s the secret of all the social media.
P.S.
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